The Art of Marketing: Artist Workshop Day

April 28, FREE for Members of Carbondale Arts and The Art Base

As part of its commitment to serving and supporting local artists in the Roaring Fork Valley, Carbondale Arts and The Art Base are hosting a workshop series on art and business, with the first day of workshops taking place at The Launchpad in Carbondale on Saturday April 28 from 10am to 3pm. These workshops, on the “The Art of Marketing” are FREE for current members of Carbondale Arts and The Art Base, but non-members are welcome to join for $20 per workshop or $35 for the full day. Registration is strongly encouraged. Member discount code is MEMBER.

Workshop I | PR 101 for Artists: Creating Buzz, Telling Stories, 10am to 12pm with Lara Whitley

Whitley is an artist and PR/marketing professional with two decades under her belt pitching stories for a variety of clients, including artists and arts and culture organizations. In this all levels workshop, she will discuss the simple, cost-effective, and powerful tool of public relations and how to tell your story in an authentic and attention-grabbing way, with an eye toward making it work for artists. More info about Lara Whitley can be found at

Workshop II | Making Your Career in the Art World, 1 to 3pm with Dr. Jeffrey Taylor

Dr. Jeffrey Taylor is Director of the Masters Program in Gallery Management & Exhibits Specialization at Western State Colorado University. Dr. Taylor is also the author of Visual Arts Management published by Routledge, which is the first comprehensive textbook to the business of art. He continues to remain active in the art world as an appraiser and is a partner in New York Art Forensics, an art forensics laboratory in Brooklyn, NY. He has made frequent press appearances, commenting on the problems of the art market, these include: Wall Street Journal, 60 Minutes, New York Times, CNBC, Village Voice, The New Republic, CBC Radio, The Art Newspaper, and Artsy. In this workshop “Making Your Career in the Art World,” Dr. Taylor will lay out the structure of the art world, art business and art market  and how one can find their own role in the system. He will then go over some various business models that work for artists and gallerists concluding with group activities to help participants strategize career directions.